EFFECTIVE SOCIAL MEDIA POSTS
Are you aware that the frequency of your social media posts can directly impact the number of followers that you get and keep. If you post too infrequently or frequently, you’ll lose followers..
For this reason, you need to come up with a schedule.
A social media posting schedule takes into consideration the following factors:
The best time of the day to post
The best day of the week
The topics you should post about
The percentage of promotional content
BEST TIME OF THE DAY & BEST DAY OF THE WEEK
The best time of the day to post will vary, depending on the social media platform that you use. Also, your target audience may have different internet preferences.
Make sure you take the time zone differences into consideration. 80% of the US population are in the Eastern or Central time zones. If you’re in the PST and want to target the largest audience, you’ll want to plan your posts based on EST time.
Engagement tends to be at its highest during the following times during the weekdays:
9 AM EST – overall engagement
1 PM EST – most shares
3 PM EST – most clicks
Another consideration is the best Day of the week to post. Generally speaking Monday through Wednesday, people are less active on social media. The majority of the population is too busy getting into the work week although this is not written in stone.
By Thursday, people are looking forward to the weekend and are more likely to spend time browsing on social media. Your target audience may or may not follow these general guidelines. it is something you should experiment with and track the behavior of your specific audience.
User engagement peaks on the weekends. This goes against previous studies that showed higher engagement during the weekdays. But, trends change over time. Again, watching your response rate will allow you to make decisions as to when it is best for you to post.
The bottom line is that you might want post between Thursday and Sunday to increase engagement. Additionally you should also plan at least one post for 9 AM, and subsequent posts around 1 and 3 PM.
TOPICS YOUR TARGET AUDIENCE ENJOYS
Along with considering the time of the day and the days of the week to post, you need to consider the topics of your posts. Find topics that your target audience will enjoy. You should be watching and monitoring the things your audience reads and follows. Without that information you are simply guessing!
The first place to start is with the social media platform that you’re using. Facebook makes it easy to share just about anything, but Instagram and Pinterest are more image dominated. This means that content with a compelling image included in the post will be more effective on those platforms.
The topics should also be related to your niche and provide real value to your readers. This could include:
Tips and tutorials
Advice and suggestions
Essentially, it needs to contain beneficial information. If the information you are posting has no value to your audience why would they read it and ultimately why would they continue to come back?
You can explore the most popular topics viewed by your audience by performing searches through each social media platform. There are a variety of networks, including Twitter, Facebook, and Instagram, includes a search box. Don’t forget You Tube it has become very popular to many people and crosses all audiences.
Type a keyword into the search box and look at the top results. View the profiles of the original posters of the top posts. Look for posters that tend to share content related to your niche and see what topics receive the most likes, shares, and retweets.
BALANCE YOUR PROMOTIONAL CONTENT
Along with your schedule and topics, you need to balance the use of promotional content. It’s a perfectly acceptable to use self-promotional posts on social media. But, if you use too many promotional posts, you’ll lose followers. Many followers (audiences) are coming to your site to receive content. An occasional promotion is acceptable however don’t turn your site into a marketplace for your products without the content people want.
20% appears to be an acceptable amount where engagement increases or decreases based on the frequency of promotional posts. This guideline means you should plan one promotional post out of every five posts. Your objective is to attract followers not chase them away.
If you post once per day, this is one promotional post per week. If you post several times per day, you’ll share a promotional post every other day.
TARGETING YOUR AUDIENCE
When we got started with our online marketing venture we made lots of mistakes. Those mistakes cost us both time and money. We quickly realized that what we were doing was not going to be very productive and we needed to change things up.
Our first step was to get a traffic coach who would teach and lead us on how to do things efficiently and effectively. Yes, the coaching came with a financial investment, however it truly paid for itself so we did not continue to throw money away on practices that did not result in positive results.
We hope you will find the following information and tips helpful in developing your marketing program. We know it will over the long run save you a lot of money. We are not saying each advertising campaign is going to be a record breaker. What we believe is that you will become better at targeting your advertising by implementing some of the strategies.
Gaining a better understanding of your target audience can be incredibly beneficial for internet marketing. Surely you want to make sure your advertising dollars are being invested wisely.
It helps you write more effective sales copy, blog posts, and find the right content to share on social media. Market research is essential to marketing. While you don’t have the same budget as a major corporation to conduct extensive research, it’s still possible to find relevnt content to satisfy your followers.
Luckily, the internet provides many resources for researching your target audience for free.
IDENTIFYING YOUR TARGET AUDIENCE
You first need to define who your target audience is before you can research them. Keep in mind, you may have a variety of demographics that you want to target.
If this is the case, you’ll need to conduct market research for each demographic individually. Also, each of your advertisements and landing pages should be geared toward one key demographic at a time.
START FOLLOWING YOUR FOLLOWERS
You don’t need to follow every profile that follows you. But, you can start to learn more about your target audience by following a selection of your followers. Look for followers that are active on social media. You should find people that follow brands and businesses that are involved in the same niche market.
As you follow these people, you’ll see the types of posts that they share or like. This will give you better insight into the type of information they’re interested in the most.
Ask Your Target Audience
Of course, the best way to find out what your target audience is interested in is to ask them. There are several ways to ask your target audience about their interests, including:
Social media posts
Use these methods to solicit information. You can ask specific questions to learn more about your core audience. Find out what they fear most, what they want from products, what they enjoy doing in their free time, how they spend their time online, and anything else that helps you learn more about them.
CREATE A CUSTOMER PERSONA
As you learn more about your target audience, you can begin creating a customer persona. This is detailed information about your typical customer.
You should create multiple personas to represent your various types of customers. The main criteria to place in this persona may include some or all of the following:
Job or profession
Hobbies and interests
When you write sales copy or ads, you should use these the data you have collected.
Open the document where you’ve created your persona and keep it open as you write your copy. Imagine that you’re talking directly to this customer.
Always Ask for Feedback
Feedback is one of the best ways to learn more about how your target audience feels. Ask for feedback in every email related to a purchase or transaction. This includes confirmations and follow-up emails.
Please check back frequently for added information we hope you find useful and informative.